What Even Is SEO?

Tesa Nicolanti

If you’ve ever heard someone say, “You really need to work on your SEO.” And you nodded like, “Totally!”… …but then quietly thought: “Wait, what even IS SEO?” You're not alone. And you're definitely not behind. Let’s clear it up — with zero tech-speak, zero fluff, and 100% real talk about how SEO actually works for your business (not just around it).